The start of a legend.
Some cars go down in history for their technological or stylistic innovations. Others deserve to be remembered for the role they’ve played in the daily life of an entire generation or country. But few succeed in combining the two – technology and sentiment – and leave an eternal mark.
A modern symbol
for Italian design.
Now in over 80 countries, it has evolved into a beloved global icon, winning the hearts of passionate drivers, motor journalists and judges alike. Most recently winning 60 international awards, including being named 2008 European Car of the Year and 2009 World Car Design of the Year. Additionally, FIAT MultiAir Technology was recognized as the “Single Most Innovative Engine Technology” of 2010 by the International Engine of the Year Awards panel. Now that’s love.
Drive FIAT! lets you drive and experience the latest and most exciting FIAT models at The Fort Lauderdale International Auto Show. Be sure to check out the stunning, all-new Fiat 124 Spider, the highly capable 500X, and the wicked performance of the 500 Abarth. Stop by, take a drive and receive a complimentary thank-you gift. There’s no pressure, no hassle and no additional charge! Be sure to visit the Drive FIAT! Experience located at the Main Entrance of the Convention Center.